Our Kiosks & Out of Home Advertising

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WHAT IS OUT OF HOME ADVERTISEMENT

Out of Home Advertisement is a specific sector in the marketing landscape that includes all physical advertisement that the audience encounters when outside of the home - this means: billboards, street signs and street furniture advertisements such as on bus shelters or within our advertisement kiosks. Other sectors include TV, Radio, Print in Newspaper or Magazine and of course Digital.

EFFECTIVENESS

Out of Home Advertisement is certainly not new, but it remains remarkably effective. A study by Nielsen for Outdoor Advertising Association of America (OAAA) found that for every one dollar spent on OOH $5.97 were generated in sales revenue. They found that OOH is particularly useful in combination with other ad strategies, especially digital - OOH increases the effectiveness of digital search by over 40%.

“OOH’s connection to digital media is undeniable. OOH campaigns boost online engagement more than traditional media can”
— OAAA's Nancy Fletcher

SPECIFICS

OOH is not only effective in its own right, but it a powerful tool when combined with digital. OOH outperforms other sectors in delivering online activations and drives 4 times the amount of online activity per dollar spent when compared with Print, TV or Radio - activity that includes online search and Facebook, Twitter and Instagram activations. It is thus THE most effective offline medium for driving online activity.

They also found that nearly 50% of US adults had performed an online search after exposure to a related OOH ad in the previous six months.

Some facts according to the Canadian Out of Home Marketing and Measurement Bureau:

  • 43% of adults became aware of a product, service or sale after seeing an OOH advertisement in the six months prior. 21% considered the advertised product, 24% went online to search and 15% visited a store in person or online.

  • Consumers are 33% more alert when outside their home, resulting in “lasting brand impressions”.

  • OOH is effective throughout the year: the ad recall was almost the same in Summer as in Winter, Fall or Spring.

  • OOH is as effective in building brand awareness for new brands or short-term excitement for launching new products as it is for establishing known brands or sustaining long campaigns.

our role at CITS

We at CITS strongly believe in the effectiveness of our kiosks in helping you drive your message. Whether you’re looking to introduce yourself, launch that exciting new product or grow your audience in a new way. Contact us at info@canadianintercity.ca for information as to our terms, pricing and full offer.